Case Study

iGlocalGuide

Imagine creating a digital tour for a city you have never been to in less than 5 minutes, with audio narration and a 3D map. Sounds cool, right? That and much more you can do with iGlocalGuide.

iGlocalGuide backoffice showing the tour editor for Goat Bus Tours in Mallorca

You are looking at the backoffice tour editor in action. Goat Bus Tours used iGlocalGuide to manage their bus excursions around Mallorca during the 2025 summer season.

The Product

iGlocalGuide is a custom SaaS for tour operators who need a flexible way to create and deliver digital tours. The custom backoffice CMS we built lets you manage multilingual content — tours, points of interest, images, and audio — with automated translations and AI-generated narration. The consumer-facing side is a mobile tour viewer that works like a native app entirely in the browser, with a 3D map, real-time GPS tracking, and autoplay audio narration as you approach each point of interest.

The platform launched for real bus excursions around Mallorca during the 2025 summer season with two companies onboarded, over 500 points of interest generated across 10 languages, and consistently positive user feedback.

iGlocalGuide mobile tour viewer with 3D map and audio narration

The Tour Experience

The tour viewer was designed for all ages and tech levels — no downloads, no accounts, just scan a QR code, choose your language, and go. There is a careful balance in how you consume the content: an itinerary mode that lays everything out as a list, a built-in audio player for pure narration, dedicated point-of-interest pages where you can simply read the info at your own pace, and a 3D map that gives you a really nice spatial overview of the entire tour.

What’s Next

We are still working with the client today. The latest focus has been building static promotional sites for individual tours, distributed through hotels, tourism offices, and local partners. Each guide gets its own landing page that drives bookings directly. The platform is now evolving with AI content generation, deeper analytics, and a broader B2C strategy for city guides.

iGlocalGuide promotional static site for tour guides